Overview:
After a high-speed development, the competition of China's mobile telecom industry has moved from technology to the service. In recent years, with the mobile users increase by leaps and bounds,the number of two operators user in the market show rising, but there are all show a tendency of serious slump in the value of ARPU (average telephone charge per user) of the two operators. It shows that the profit space of mobile communications services industry has narrowed. After joining the WTO, foreign access to this competition will lead to more incandescent, competitors will face the situation of the survival of the fittest and big waves wash the sand . This shows the focus is how to enhance the service level through a variety of ways , and as the windows of mobile communications company to face the end user, the service level and service quality of business hall has a significant impact on the customer loyalty,the multimedia business information release system of business hall is one of the quality services means, so construct a multi-media information release platform, mobile companies can integrate their image, services, promotions,business guidelines in a unified platform to publish, also can publish all kinds of mobile phone products advertising, to provide a comprehensive information platform to business users.
System function:
The system is based on the LAN or the Internet multimedia information release system,almost support all the curent main streaming media file format,it allows enterprises and large organizations, operators or chain organizations to build a network-based organizations which can publish video, pictures, captions, Flash , web and other media publish information of multimedia information platform to provide to users with high-quality multimedia information services.
Support to play the audio-video format film and advertising video of mainstream format Support to play the notification, news and intro of the rolling titles form, support for multilingualism
Dynamic rolling titles,audio and video files announcements
Support the browser function, support Web browser
Support to play a variety of picture formats
All the broadcasts, control, management can be achieved through a set of management software
All the downloading and playing are controled through the network automatically without manual intervention
Can arbitrary adjust the size of window
support FLASH animation pages and web-based applications
Through management software can manage play, pause, resume, delete of the terminal.
System features:
1. Adopts c / s structure,the management is flexible, stable and reliable.
The server undertaker most of works which makes it have heavy burden.When use the C/S structure, the client and server-side are able to handle tasks, it can alleviate the pressure on the server. Moreover, the client use browser, made to release information on the internet must be based on HTML format, most other files stored in the form of accessories.
2. Embedded systems, stable and reliable The terminal player of this release system adopt the embedded Linux system, the application is firmware , the terminal player is Stability and reliable,there are Windows and Linux two systems to choose with actual situation, the client manager software is running on the Windows platform, to improve the flexibility ,the stability and reliability.
3. The FTP file transfer technology guarantee the Qos with sent documents over the network;
FTP (File Transfer Protocal) is used an protocol of two-way transmission on the internet . At the same time, it is an application. Users can connect their PC to all the FTP server over the world, and to access numbers of procedures and information. Is an end-to-end file transfer, support a point-to-multipoint be downloaded for the same time, OMA Download, FTP technology maturity , Wide application,the mature application on the internet prove the reliability of the technology, to protect the terminal can be accessed, Reliable to transfer document,can support tens of thousands of terminals are accessed and downloaded documents. Can layout My FTP servers back-up each other or distributed download, to make load balancing.
4. The Technology of Streaming Media ensure the reliability of file transfer,
because in the multimedia application, the information release system is numbers of video files transmission-based, not only must be able to ensure the document transmission can be connectted and downloaded normally on network layer , but also need to use real-time streaming media delivery technology to ensure the document transmission can be downloaded inextenso and in good time on aplication layer. The system used a variety of streaming media delivery coretechnology and application protocol, such as to work on the network layer of the TCP / IP protocol, HTTP (Hypertext Transfer Protocol), FTP (file transfer protocol), RTP / RTSP (real-time streaming media transmission Agreements and transmission control protocol), these applications of pivotal technology.These core of the application of key technologies fully to protecte document in the network transmission the reliability of document transfered on the network.
5. Based on the embedded browser technology, the application extension is easy-to-use
The system players use the terminal embedded browser technology, support page (HTML) format directly output to display equipment and ASP / JSP / JAVA applications, undoubtedly the application of web-based is expansive , for real-time exchange rates, stocks, queuing management , weather forecas and so on, to achieve reception and release of real-time data on network by the form of dynamic webpage , easy-to-use. With the development of Internet technology, the applications of embed FLASH animation in the page (HTML) , live video etc. are more and more commonly, not only enrich the release content , but also the application of multimedia release system become more flexible, rich and scalability is strong, and able to meet the application expansion base on network in future.
6. The editing function of template is easy-to-use, application and layout is abounding
Use the template editing function of management software, can convenient design and plan the layout of screen, flexible coherent strain and release video, images, subtitles and the information based on the flash animation and real-time data . The user can choose ready-made templates or edit, save the new templates to make the layout flexible, and easy to use.
7. Television signal access (to support two-ways)
Multimedia information release system should be able to meet the various ways the importation and distribution of video, such as cable TV signals access and switch, the system supports two-ways cable TV signals in access,one is directly to load TV Signal capture cards in broadcast terminal, by TV cards to receive television signals directly, and switch signal in the management ; the other way is in the management centre (such as headquarterss ) configure streaming media server, collect and code the TV signal by streaming media server ,Encoding then sent to the terminal through the internal network to achieve streaming broadcast.
8. support vertical output (16:9,9:16,4:3,3:4) mode, the screen layout is flexible
Horizontal output model is a frequent used display mode,can meet the needs of general user to divide many areas and display different content in a same display equipment , but it's not enough flexible in the screen layout , the user's use be restricted,under the constraint of display equipment in the size and format,when it’s horizontal output model,the display area of some regions is too small to cause the visual effect is disparate and clouded vision,so affect the whole result, The vertical output can increase the flexibility of the screen layout and expand the display area, such as real-time rolling exchange rate, funds, shares and other informations ,because of more columns,the font will displayed too small to unclear in horizontal model,if change it to the vertical mode,as the display sphere becomes larger,you can enlarge the font, so that the whole interface shows clear, And in accordance with the needs of users can choose output mode in the management side .
Network architecture
Network platform:
Can be a variety of network transmission platforms, including Ethernet, DDN, WLAN, ADSL, CDMA, GPRS, and so on..
System composition:
The system consists of streaming media file servers, systems management software and a terminal player. Management software, which can be installed in a separate document server or a PC, responsible for the manage server ,player terminals and download, play, control etc. Considering the stability and security, we propose that the server should run on the Linux systems, also can run on the windows platform.The control is base on the network entirely,the management isn’t limited by region,the download is distributed processing,can play the main streaming media

System composition:
The system consists of streaming media file servers, systems management software and a terminal player. Management software, which can be installed in a separate document server or a PC, responsible for the manage server ,player terminals and download, play, control etc. Considering the stability and security, we propose that the server should run on the Linux systems, also can run on the windows platform.The control is base on the network entirely,the management isn’t limited by region,the download is distributed processing,can play the main streaming media

Interface application
Display terminal include: LCD TV (LCD), plasma display panel (PDP), LED big screen, CRT display, multi-screen display walls and so on..
The effect drawing of application